{"product_id":"the-local-visibility-academy-how-customers-find-trust-choose-local-businesses","title":"The Local Visibility Academy: How Customers Find, Trust \u0026 Choose Local Businesses","description":"\u003ch1 class=\"p1\"\u003e\n\u003cspan class=\"s1\"\u003e🚀 \u003cmeta charset=\"UTF-8\"\u003e\u003c\/span\u003e\u003cb\u003eThe Local Visibility Academy: \u003c\/b\u003e\u003cb\u003eHow Customers Find, Trust \u0026amp; Choose Local Businesses\u003c\/b\u003e\n\u003c\/h1\u003e\n\u003cp class=\"p2\"\u003e\u003cimg\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0812\/8882\/files\/Pollyn_Academy_website_Image_2_50d40394-50e2-4223-b781-095324e13cb0.png?v=1771035773\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2 class=\"p3\"\u003eAffordable, practical training for small \u0026amp; local business owners\u003c\/h2\u003e\n\u003cp\u003eA practical, no-fluff, two-session academy for local business owners who want to be easier to find, easier to trust, and easier to choose — without becoming an influencer or burning out.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePresented by Pollyn \u0026amp; The Morning Show\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTaught by Melissa Farley\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e$50 total | For a 2-hour session\u003c\/b\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cb\u003eWHO THIS IS FOR\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eThis academy is designed for \u003cspan\u003e\u003cb\u003elocal business owners\u003c\/b\u003e\u003c\/span\u003e who:\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003e\n\u003cp\u003eKnow marketing matters but feel overwhelmed by it\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRely heavily on word-of-mouth and want more consistent discovery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAren’t sure where social media actually fits into their business\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWant practical systems, not trends or hype\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDon’t have time to “figure it out” alone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left;\"\u003eIf you’ve ever thought \u003ci\u003e“I know I should be doing more, I just don’t know where to start”\u003c\/i\u003e — this workshop is for you.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cb\u003eWHAT YOU’LL LEARN\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eIn this academy, you’ll learn:\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003e\n\u003cp\u003eHow customers \u003ci\u003eactually\u003c\/i\u003e discover and choose local businesses today\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhy reviews matter more than ever — and how to respond to them the right way\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHow to show up online without posting constantly or becoming an influencer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHow creator content helps you reach new customers you’ll never reach on your own\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHow to build a simple, realistic system you can actually maintain\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left;\"\u003eYou’ll leave with clarity, confidence, and a \u003cspan\u003e\u003cb\u003e30-day plan you can execute immediately\u003c\/b\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cb\u003eTHE THREE PILLARS OF LOCAL VISIBILITY\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eThis academy is built around a simple, proven framework:\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cb\u003eReviews (Trust) - \u003c\/b\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eHow customers verify recommendations and decide whether to choose you.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb style=\"font-size: 0.875rem;\"\u003eYour Content (Presence) - \u003c\/b\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eHow you stay visible and credible with people who already know you.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb style=\"font-size: 0.875rem;\"\u003eCreator Content (Reach) - \u003c\/b\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eHow new customers discover you through trusted local voices.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left;\"\u003eEach pillar serves a different purpose — and together, they create momentum.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cb\u003eACADEMY FORMAT\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cb\u003e2 hours | In-person\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eWe'll cover:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: left; font-weight: bold;\"\u003e\u003cstrong\u003eHow Customers Actually Find and Choose You\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left; font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eUnderstanding the modern customer journey and where marketing truly fits.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left; font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBuilding a System That Doesn’t Overwhelm You\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left; font-weight: bold;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eTurning insight into a simple, sustainable action plan.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eWHEN\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cb\u003e\u003c\/b\u003e\u003cb\u003e7:00 – 8:30 p.m.\u003c\/b\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eLOCATION\u003c\/b\u003e\u003c\/h2\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cb\u003e726 Studios at The Arizona Center\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003e400 E. Van Buren St., Phoenix, AZ\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cb\u003e7th Floor\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eParking available directly below the building.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eWHAT’S INCLUDED\u003c\/b\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGuided worksheets and exercises\u003c\/li\u003e\n\u003cli\u003eReview response best-practice tools\u003c\/li\u003e\n\u003cli\u003eA 30-day local marketing plan\u003c\/li\u003e\n\u003cli\u003eAccess to Pollyn resources\u003c\/li\u003e\n\u003cli\u003eFollow-up materials after the workshop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eABOUT THE INSTRUCTOR\u003c\/b\u003e\u003c\/h2\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cb\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0888\/0812\/8882\/files\/451834350_10228795012953869_239182512283331166_n.jpg?v=1744687463\" alt=\"\" width=\"323\" height=\"323\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cb\u003eMelissa Farley\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003eMelissa Farley is a local marketing strategist, content creator, and co-host of \u003cspan\u003e\u003cb\u003eThe Morning Show\u003c\/b\u003e\u003c\/span\u003e, where she works with small businesses, creators, and community organizations across Arizona.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eShe specializes in helping local businesses:\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cstrong\u003eSimplify marketing\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eBuild trust online\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eCreate visibility without burnout\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left;\"\u003eMelissa brings real-world experience, not theory — and teaches marketing in a way that feels human, practical, and doable.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003ePRESENTED BY\u003c\/b\u003e\u003c\/h2\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cb\u003ePollyn\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003ePollyn connects local businesses with trusted local creators to help them reach new customers through authentic content.\u003c\/p\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cb\u003eThe Morning Show\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003eA community-driven platform spotlighting local businesses, creators, and stories that make Arizona special.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eRegister Today\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eReady to make your business easier to find, trust, and choose?\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cb\u003e$50 investment\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eSpots are limited to keep the experience interactive.\u003c\/p\u003e","brand":"Melissa","offers":[{"title":"$50","offer_id":61564212576626,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0888\/0812\/8882\/files\/PollynAcademySocialImage2.png?v=1771035832","url":"https:\/\/onthemorningshow.com\/products\/the-local-visibility-academy-how-customers-find-trust-choose-local-businesses","provider":"My Store","version":"1.0","type":"link"}