🚀 The Local Visibility Academy: How Customers Find, Trust & Choose Local Businesses

Affordable, practical training for small & local business owners

A practical, no-fluff, two-session academy for local business owners who want to be easier to find, easier to trust, and easier to choose — without becoming an influencer or burning out.

Presented by Pollyn & The Morning Show

Taught by Melissa Farley

$50 total | For a 2-hour session

WHO THIS IS FOR

This academy is designed for local business owners who:

• Know marketing matters but feel overwhelmed by it

• Rely heavily on word-of-mouth and want more consistent discovery

• Aren’t sure where social media actually fits into their business

• Want practical systems, not trends or hype

• Don’t have time to “figure it out” alone

If you’ve ever thought “I know I should be doing more, I just don’t know where to start” — this workshop is for you.

WHAT YOU’LL LEARN

In this academy, you’ll learn:

• How customers actually discover and choose local businesses today

• Why reviews matter more than ever — and how to respond to them the right way

• How to show up online without posting constantly or becoming an influencer

• How creator content helps you reach new customers you’ll never reach on your own

• How to build a simple, realistic system you can actually maintain

You’ll leave with clarity, confidence, and a 30-day plan you can execute immediately.

THE THREE PILLARS OF LOCAL VISIBILITY

This academy is built around a simple, proven framework:

•  Reviews (Trust) - How customers verify recommendations and decide whether to choose you.
• Your Content (Presence) - How you stay visible and credible with people who already know you.
• Creator Content (Reach) - How new customers discover you through trusted local voices.

Each pillar serves a different purpose — and together, they create momentum.

ACADEMY FORMAT

2 hours | In-person

We'll cover:

• How Customers Actually Find and Choose You
• Understanding the modern customer journey and where marketing truly fits.
• Building a System That Doesn’t Overwhelm You
• Turning insight into a simple, sustainable action plan.

WHEN

7:00 – 8:30 p.m.

LOCATION

 726 Studios at The Arizona Center

400 E. Van Buren St., Phoenix, AZ

7th Floor

Parking available directly below the building.

WHAT’S INCLUDED

• Guided worksheets and exercises
• Review response best-practice tools
• A 30-day local marketing plan
• Access to Pollyn resources
• Follow-up materials after the workshop

ABOUT THE INSTRUCTOR

Melissa Farley

Melissa Farley is a local marketing strategist, content creator, and co-host of The Morning Show, where she works with small businesses, creators, and community organizations across Arizona.

She specializes in helping local businesses:

• Simplify marketing
• Build trust online
• Create visibility without burnout

Melissa brings real-world experience, not theory — and teaches marketing in a way that feels human, practical, and doable.

PRESENTED BY

Pollyn

Pollyn connects local businesses with trusted local creators to help them reach new customers through authentic content.

The Morning Show

A community-driven platform spotlighting local businesses, creators, and stories that make Arizona special.

Register Today

Ready to make your business easier to find, trust, and choose?

$50 investment

Spots are limited to keep the experience interactive.